Choedpong serves as a venture partner who evaluates investment opportunities, focusing on building ventures based on unmet needs in new markets with defensible deep technologies. He also runs startup acceleration and innovation capability building programs for many prominent clients, including AP, PEA, and ThaiCom. He provides consulting services and mentorship in innovation and digital product management for companies renewing their S-Curve. He also teaches university-level courses, leads workshops, and shares experiences on Digital Product Management (Sasin, Thammasat Design Center), Design Thinking (Gulf, PTT GC, Bangjak), and Negotiation (Harbour.Space University, Mae Fah Luang University), and Entrepreneurship (KMITL).

Choedpong started his career at McKinsey USA, where he created an algorithm for strategizing business processes that earned him an inventor title on a patent. He worked as a software engineer at a startup in the US and the UK, and a PM at Microsoft in Redmond USA. Back to his hometown of Bangkok, Thailand, he has led the product team at Kaidee.com, founded a smart tourism platform startup based in Phuket, started an AI research project in smart mobility, and spoke at forums organized by TechSauce, TMA, RISE Corporate Innovation Summit, etc.